Ultimately, every individual’s understanding of what makes something ethical is… well… individual.
What is ethical to one consumer, might not be the same for another. And that’s okay! It’s why any brands — particularly the smaller ones — that are trying to make a difference in some way, shape or form, ought to be celebrated.
We’re currently in a cost of living crisis and yet it hasn’t stopped consumers from spending big on online shopping.
Australia Post’s latest report revealed online spending grew in the past quarter, with a 4.4 per cent jump in online purchases compared to the same period last year. Fashion, apparel, health, beauty and recreational goods were the main things people bought.
So if ethical fashion is far more widely available than it used to be, and it makes people feel good while it scratches the shopping itch? Even better!
As Arms of Eve’s Kerryn Langer said: “Perfection isn’t that realistic, especially in ethical fashion. With small and steady progress, we can make meaningful changes along the journey while staying flexible and honest with our customers.”
Feature Image: Instagram/bydee_aus; vivaia_official; official_liandra.
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