fashion ‘Everyone is talking about Witchery’s new collection. Here’s my honest take as a size 14/16.’ Emelia Morris

If you offer sizes 4 to 18, show a diverse range of women wearing the clothes. 

And I completely understand the disappointment of women who wear a size 20 that may not be able to shop at Witchery anymore. 

It’s essential for brands to learn from this situation and strive to do better.

When you extend your size range, don’t retract it. And make sure you’re communicating this extension of sizing effectively through diverse representation in your marketing. 

I’ve seen other Australian brands extend their sizes only to pull back because they didn’t sell, likely because they never communicated the change effectively. 

Since posting my reel showing the latest collection on my size 14/16 hourglass body, countless women have messaged me saying they now want to try the collection. Some have even purchased items online because they could finally visualise how the clothes might look on them. 

You can thank me later, Witchery.

And in fact, since I’ve written this, it looks like Witchery are taking on some of the (very vocal) feedback on board. 

Yesterday — two days after posting the original imagery and launching the new collection — they are now featuring a beautiful curve model on their social media platforms. 

This is a great step towards more diversity and inclusion. And after the feedback, I hope they continue on this path.

Feature image: Supplied. 

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