fashion ‘I had 60,000 followers on TikTok. Here’s why it never paid the bills.’ Shannen Findlay

These days, she shares videos styling an outfit or asking her followers to pick what she should wear. She also does product reviews for brands who send her their products.

“I just stopped enjoying making that kind of content,” she says. “It felt like a job, and social media didn’t turn into a job. It just got draining, so I took a big break. I still have my side hustle where I sell the clothes I make, but it’s not a main focus.”

While Grace doesn’t consider herself a big creator in the online space, she says that it’s not surprising that influencers are portraying a life online that they don’t truly lead — particularly when it comes to how much money they’re earning.

“Even when I was at my kind of ‘peak’ of social media, I had so many people coming up to me being like, ‘Oh, well, you must be making so much money off of social media.’ And I was like, ‘No, I haven’t made a single dollar’.

“In Australia especially, where TikTok doesn’t have a Creator Fund like it does in the United States, it just doesn’t translate.”

The reality of online influencing is difficult, and while it relies largely on luck, it’s also a combination of timing and a bit of common sense, says Grace.

“I was lucky to have the support of my family and lucky I began posting at the right time,” she says. 

“It’s all it really is. Good timing, good luck and good senses.”

Feature Image: Instagram @grace.dorney.

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