fashion ‘I’m a fashion expert and you only need 5 rules to find your personal style.’ Penelope Cadzow

From wearable trends to wardrobe essentials, here is the advice I give to all women so they can shop with confidence and build a wardrobe they love.

1. List two to three people whose style you admire.

This is helpful when trying to figure out your everyday style, just make sure to pick someone with a similar body shape to you. Avoid red carpet and designer looks! 

Choose people you would love to dress like on a day-to-day basis. It could be a friend, someone on Instagram, an actor, or a celebrity. 

Choose two to three people and narrow down a few of their key looks that you love. List in point form why you love the outfits and how YOU can interpret that to your everyday style.

2. Consider your genre.

Are you more girly and wear a lot of dresses, skirts, and floaty blouses? Or do you feel great in man-style trousers, blazers, and button-down tops? 

Do you like more feminine prints and florals, or classic prints and stripes? 

Are you more boho or street style? 

There are so many genres and we can all like a little of each.

However try to lean into one genre more than others, as this can help with creating a cohesive wardrobe with items that style easily together. If you have a mix, that’s totally okay — but it can be harder to style outfits, which can lead to frustration.

3. List three to five brands you like.

Browse your own wardrobe, and if you buy and wear a brand regularly and love the fit and quality, add it to the list. But if you have items you have never or no longer wear, avoid that brand for future purchases.