fashion The coolest and most comfortable sneakers for women of any age, according to a stylist. FiFi Milne


You know you need them. You know you want them. But there’s so many choices out there, it can get confusing.

Never fear, your personal shopper (me) is here! 

You’ve probably been wearing plain white sneakers for a long while now and they’re a classic for a reason. But adding a new colour or style is the quickest way to zhoozh up your wardrobe. 

You’ll still be comfortable, while also being chic. 

Before we start, let’s make one thing clear: these sneakers are not to wear when exercising. These are sneakers for when you’re out and about every day. When you want to look casual and chic. When you want to be comfortable. When you want to add a little casual flair to a more tailored look. 

What to look for in sneakers. 

There are a few different styles to choose from. The plain almost vintage sneaker, the chunky sneaker, the classic canvas or coloured sneakers.

Helpful fashion tip: The camel sole on sneakers makes them so versatile as they will easily suit all the camel and neutral in your wardrobe. A black sole? Unless you have a predominantly black wardrobe, it can be quite limiting. 

My top recommendations.

Image: Adidas, The Iconic.