fashion We’ve found a $60 Target dupe for the trending $420 dress. Hayley Laverack

But what’s it like compared to the OG?

The Target version has the same higher neckline and cut-out waist with adjustable cord, allowing you to make the cut-out as loose or tight as you wish. Rather than the redesigned figure-8 cut-out shape Sir chose, the Target cut-out is more of an O shape. The length of the Target dress is also slightly shorter and more midi style.

Where the Sir dress had many colour options, the Target version comes in just two shades: black and a stunning, cool blue. But IMO there’s no need for any more colours. Both the blue and black are so versatile, easily dressed up or down, pairing well with silver or gold accessories but offering completely different looks (see below!).

The fabric is probably the biggest difference between the two. The Sir dress is made from 100 percent cotton, which is lightweight, soft and smooth, and feels expensive to touch. The Target dupe is a linen blend, so is slightly more textured and there is an initial roughness to the fabric that softens over time (as linen does). 

Here are four ways I styled the Target Cut Out Midi Dress, $60, in Vista Blue and Black.